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Portfolio03Design studio

Sandsgaard

Sandsgaard is the design practice at the centre of Contrast. Branding, websites, product interfaces and ad creative for teams that treat design as a growth lever rather than decoration. Clients have included Ripple, Adobe, Samsung, Blizzard and Meta's Libra project.

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A grid of Sandsgaard client work including PicnicHealth, KOMOJU, Pettable, Treecard, XRP, Sanzo, Signature 365 and Chowbus.
Sector
Design
Disciplines
Brand, web, product, ads
Model
Studio, direct with founders
Engagement
Project or retained

The brief

Sandsgaard works on the assumption that design is accountable. A brand system, a landing page or an onboarding flow exists to move a number, and the work is judged on whether it did.

That has meant identity and web for crypto and fintech, product interfaces for health and payments companies, packaging and campaign work for consumer brands, and a long tail of ad creative that has to earn its click. Clients have included Ripple, Adobe, Samsung, Blizzard, Autodesk and Meta's Libra project.

By the studio's own accounting, work shipped here has helped clients raise more than $150 million.

A bright green Live it Up Super Greens pouch photographed on a bed of kale, spinach and broccoli.
Live it Up. Packaging and brand photography direction.
Sanzo sparkling water cans in mango and calamansi on a picnic table with chips and salsa.
Sanzo. Campaign art direction for a consumer beverage brand.
A hand holding a phone showing the KOMOJU payments app with a virtual Visa card.
KOMOJU. Payments product and marketing design.
A dark marketing website layout reading make Chrome faster with product screenshots.
Long form marketing pages, built to be read.
A dark blue documentation product website design for Paligo with an interface diagram.
Paligo. Website and positioning for a documentation platform.
A Borderleap marketing site design with an illustrated landscape and app store call to action.
Borderleap. App marketing site and illustration system.
Two Treecard wooden debit cards, one showing an embedded chip and a Mastercard logo.
Treecard. Product and brand collateral.

What makes it work

  1. 01

    Brand systems

    Identity, type, colour and the rules that keep a company looking like itself at scale.

  2. 02

    Websites that convert

    Marketing sites and landing pages built around the decision the visitor actually has to make.

  3. 03

    Product interfaces

    Onboarding, dashboards and flows for payments, health and fintech products in daily use.

  4. 04

    Ad creative

    Static and motion creative produced at the volume paid channels need to keep learning.

In their words

“Sandsgaard doesn't just push pixels or make things look pretty. He gets to know your business and helps you grow through design that makes users want to engage, click and spend money.”
Eddie Lobanovskiy.Eddie LobanovskiyCo-Founder, Unfold

Elsewhere in the portfolio

01Oak & AshHardwood furniture02Murica BowlFootball strategy game